Monday, February 5, 2007


This is an excellent resource for not only researching foundations, but also for your donors.


Set a reminder on your calendar every January to update your company's profile. Many sophisticated donors (read: major giving capacity) are turning to this site for information on non-profits. Being forthright with your organization's information will prove a far more effective long-term fundraising strategy than any other action you could take.

Remember, our only asset is trust. No fundraising program, however slick or sophisticated, can succeed if it's ultimate goal is not to build the donor's trust in the institution.