Pick your target

A strong article from... of course... Donor Power Blog (one of the best blogs on the 'net):

Donor Power Blog: Everyone should know about this!

I love their straight-forward and honest commentary:

"No matter how cool your mission is, it's not of interest to everyone. Frankly, it's only of interest to a small slice of everyone. And even their interest level is only passing compared to yours."

Every fundraiser should subscribe to Donor Power Blog.