Monday, April 2, 2007

The New Language of Fundraising

Thanks to the great and good folks at Donor Power Blog (seriously, you must subscribe to this blog), another great article about an important trend facing our sector. Indeed, a trend facing our very language!

Donor Power Blog: We're going to have to learn to write differently

This is the first report I've seen about how the Internet might actually be IMPROVING our writing abilities, rather than the opposite.

Perhaps, rather, it is simply improving our reading abilities. Still --- copy writers be warned!