Great News for Non-Profits, from Google... but some Caveats

For the past few days, I've wanted to blog about the most recent news from Google, which is now offering free checkout services to non-profits (i.e. 100% of donations come to your organization) as well as an expanded YouTube for non-profits, including a non-profit. But as I gathered my thoughts, I came across this blog that does a fine job at explaining the upsides and potential risks of using these two new "boons" for the charitable sector:

Katya's Non-Profit Marketing Blog: "Tips for Google Checkout, YouTube freebies"

I am very thankful that Google is leading this charge towards a sensible for-profit/non-profit collaboration that enhances both entities' work. I have wanted this for some time, as I blogged about it here on February 18, 2007:

The Raiser's Razor: Open Letter to Venture Philanthropists

Thank you, Katya, for your excellent work.

DISCUSSION: Is this development a good thing for non-profits? Are you going to use these tools to help your non-profit?