Some time ago, Phil Cubeta asked on his Gift Hub blog: What Do Billionaires Want?. The article led to an interesting discussion between me and Phil, which you can read here.
I've been asking myself this same question many times over the past few weeks. There was an interesting article recently in The Washington Post called "How Groups of the Rich Diverge in Philanthropy" that is worth your time if you are interested in learning about your donors.
I also would highly recommend asking your own philanthropists what they like about your organization, how you could improve your communications to them and what they think that you could do to secure donations from additional people like them. Trust your donors -- they know what they want.
Similarly, check out this advice from well-known philanthropist Lewis B. Cullman.
Mr. Cullman's site is a must-read, particularly his section on good and bad fundraising letters as well as his highly informative brochure:
I hope that these resources are helpful as you launch into 2008!
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