A new report released in The NonProfit Times helps shed some light on a phenomenon that should inform fundraisers' thinking on matters of how to approach lapsed donors:
Roughly six in 10 U.S. households contribute to charity routinely, according new findings from the Center on Philanthropy Panel Study (COPPS) at Indiana University.
The ongoing survey asked the same 8,000 families about their charitable gifts made in 2000, 2002 and 2004. While the total percentage of households that gave was similar in all three years (67 to 69 percent), it was not always the same households. The study found that a fairly large proportion of all U.S. households -- nearly one third -- shift between donating and not donating.
View the full report here: