Wednesday, May 28, 2008

7 tips for generating news coverage

Wayne's Top 10Thanks to The NonProfit Times for citing Sandra L. Beckwith's book, Publicity for Nonprofits, in the recent blog:

7 tips for generating news coverage

Here is a brief outline of the advice:

  1. Write and distribute a tip sheet.
  2. Comment on national headline news. Media outlets are looking for a local angle on a national story in their area.
  3. Tap into TV story lines.
  4. Do a survey.
  5. Create a list.
  6. Take advantage of newsworthy seasons and holidays.
  7. Host a contest or competition.
For the full article, click here.
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