7 tips for generating news coverage

Thanks to The NonProfit Times for citing Sandra L. Beckwith's book, Publicity for Nonprofits, in the recent blog:

7 tips for generating news coverage

Here is a brief outline of the advice:

1. Write and distribute a tip sheet.
   
2. Comment on national headline news. Media outlets are looking for a local angle on a national story in their area.
   
3. Tap into TV story lines.
   
4. Do a survey.
   
5. Create a list.
   
6. Take advantage of newsworthy seasons and holidays.
   
7. Host a contest or competition.

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