Friday, May 16, 2008

Nonprofit Branding Lessons from Pizza

Peace PizzaThe Integrator included a nice article by Mike DiFrisco, Founder of BrandXcellence, here:

Nonprofit Branding Lessons from Pizza
http://www.nonprofitintegrator.org/?p=174

Here is the basic exercise -- fill this in:

"Our organization is the only ________that _________."

as in

"Our organization is the only food pantry that is entirely run by the people who use its services."

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