- Send a regular e-newsletter to your list.
- Include a simple sign-up box on your website, ideally on every page, but on your homepage at a minimum.
- Make changing an address very easy.
- Encourage readers to forward your e-newsletter to friends
- When people register for your events, tell them they will receive your e-newsletter too.
- Bring a paper sign-up sheet to all of your face-to-face events and include one at your reception desk if you get a lot of in-office foot traffic.
- Let supporters decide what they get.
- Offer a special download.
- Sponsor a contest or drawing.
- Collect business cards at presentations.
- Ask for email addresses on all of your forms.
- Offer great content!
Read the full list here... plus a helpful nugget at the end about building trust: