Donor Cultivation Advice ... from Starbucks?!?

I love this campaign to engage customers... from Starbucks, of all companies:

http://mystarbucksidea.force.com/ideas/ideaList.apexp

Could you imagine if fundraisers were this proactive with soliciting the input of their donors? What would change if your donors began to feel the level of ownership over your organization's mission that the typical Starbucks junkie feels about their local coffee house?

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