Wednesday, July 16, 2008

New Study: Donors & Revenue Both Drop

Dark Cloud Rising?
Is there a dark cloud on the horizon for fundraising?
Thanks to the AFP Blog: Recent News of Note for citing this New Study: Donors & Revenue Both Drop on the NPTimes.com site.
"The number of donors and the revenue of the 72 large organizations tracked in the Target Analytics Index of National Fundraising both declined when the first quarter of 2008 is compared to the first quarter of 2007. It is the first time that both donors and revenue declined across the entire index since it has been tabulated beginning in the fall of 2001.

"The Index has not experienced positive donor growth since the U.S. Gulf Coast hurricanes in the fall of 2005."
Full article here:
http://www.nptimes.com/08July/news-080707-1.html
Full study available here:
www.blackbaud.com/targetanalytics

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