Forget Charity: Cause Branding Replaces Compassionate Giving?

Lush Fresh Handmade Cosmetics will donate the proceeds of their "Charity Pot" to a "charitable fund to support animal rights, environmental protection and humanitarian concerns."

OK, so it's from Canada, but this "Charitable giving's new quid pro quo" article from the Financial Post is quite intriguing:

"...charity and compassion are no longer together. They are estranged. Charity has a new best friend: self-satisfaction. Consumers today like giving to others when giving makes them feel good about getting for themselves."

View the full article here:
http://www.financialpost.com/story.html?id=727786

[where: 75223]