Monday, November 3, 2008

Accelerating Social Innovation | Social Velocity

I just had the good fortune to meet Ms. Nell Edgington of Social Velocity. She is interested in helping organizations in the Southwest to amass growth capital for model programs, and other forms of social entrepreneurship.

I think that you will enjoy her blog here:

Recent topics include "Ways to Raise Money in a Recession," "Raising Money in the Downturn," and "The Convergence of Social and Finance." I look forward to following her thanks to the glory that is RSS.

Here is her bio:

Ms. Edgington has over 13 years of experience innovating in the social sector. Most recently at KLRU, Austin’s PBS station, Nell transformed the fundraising and marketing functions. She raised $5 million annually, led a team of 15 marketing and fundraising professionals, and helped lead the station’s strategic planning process. She conceived, secured funding for and implemented a new development plan which increased annual revenue by $1.6 million, with double or triple-digit percentage growth in major gifts, membership, corporate support and online giving. These accomplishments led KLRU to 5 national PBS Awards for fundraising excellence.

Previously, as Director of Development at the Capital Area Food Bank, she increased annual revenue by 40% to $2.5 million. Prior to the Food Bank, Nell was the principal of Edgington Consulting Group, a business-strategy consultancy, helping nonprofits in Austin, Chicago, and St. Louis create strategic, marketing, business and fundraising plans, launch earned revenue businesses, and develop their boards.

Before earning her MBA in Marketing from the Kellogg School at Northwestern University, Nell worked at PBS headquarters in D.C. managing $1 million corporate sponsorship accounts and refining PBS’s marketing initiatives. Prior to that, she led fundraising, marketing, accounting and board development efforts at the Oregon Children’s Foundation.

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