Retaining Your Best Donors
Tuesday, March 31, at 12 noon, U.S. Eastern time
As nonprofit groups grapple with the recession, many fund raisers are seeking out new supporters.
But what about those who already give? Many fund-raising experts say it is important for nonprofit groups to take extra steps to keep their best donors during difficult times.
What are some of the best ways to improve ties to donors? How much communication is too much? And what are some common pitfalls for fund raisers as they seek to strengthen bonds with supporters?
Jeremy Gregg is vice president for development at the Center for Nonprofit Management, in Dallas. Previously he served as director of development at Central Dallas Ministries and at the Camp Fire U.S.A. Lone Star Council. He writes the Raiser's Razor, a blog for nonprofit fund raisers.
Stacy Caldwell is executive director for Dallas Social Venture Partners in Dallas. Previously, she was co-founder and communications director for the National Rural Funders Collaborative. Ms. Caldwell has also been a Texas delegate to the National Council of Nonprofits and a member of the Policy Working Group for the Texas Association for Nonprofit Organizations.
They will respond to questions and comments about these issues on Tuesday, March 31, at 12 noon, U.S. Eastern time. Readers are welcome to post questions and comments now.