Thursday, June 4, 2009

Free email marketing for nonprofits

Free email marketing for nonprofits
Free email marketing for nonprofits
Here is another resource from Peter Grandstaff's blog, "8 Amazing eResources That Are Free For Non-Profits." I encourage you to read the full blog here.
Vertical Response - Email Marketing

Vertical Response offers email marketing that is free for non profits up to 10,000 emails per month. They also provide discounted rates on their survey and postcard services. Direct email can be an incredibly powerful way to stay on your donors’ minds and to keep your volunteer base up to date and in the know. You can use it for a monthly newsletter, or to get the word out quickly when needed.

Now, if you’re looking for an email marketing solution for business I use and suggest AWeber. They have a extensive feature set at a competitive price. Perhaps what really sets them apart is their emphasis on educating you in how to make the best use of their service and their outstanding customer support. There are tons of videos, tutorials, and webinars to make sure you know how to take full advantage of your email marketing campaigns. They are also always adding new features and have stood the test of time. You’ll also get a free month to test drive it and make sure it’s right for you, so there’s no risk!

I just heard from AWeber regarding their discount for any non-profit:
  • The account will include 3 months of service at no cost then following this period a discount of 25% off monthly billing.
  • You will need to postal mail or fax us the order form completed with cc number and a copy of your 501c3.
With Vertical Response or AWeber you’ll get reporting features for your email campaigns. You can see what percentage of people opened your message, how many clicked a link, which links, and more. This alongside Google Analytics will give you all the metrics you need to report on the effectiveness of your on-line presence.
Read about the other resources here:
http://www.petergrandstaff.com/marketing/8-amazing-eresources-that-are-free-for-non-profits

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