Why is Social Media Important to a Brand?
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She offers 5 main reasons why social media should be part of your organization's brand strategy:
- Social media can help bridge the gap inside a consumer's mindset of where they are now and where they want to be.
- Social media empower consumers to be advocates for your brand.
- Social media enable brands to communicate at all levels and to all emotions
- Social media engage consumers in a conversation that can help brands evolve.
- Social media -- particularly those with RSS (Really Simply Syndication) -- keep brands in their consumers lives.
Those are just summaries. Read her complete thoughts here:
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