Unlocking the Mysteries of an Internal Brand Audit

A great article from GuideStar on the critical topic of brand management:

Unlocking the Mysteries of an Internal Brand Audit

(they also ran another good article on this topic in 2004, but it's still relevant)

For more details on how non-profits can build their brand, see this article from Alder Consulting... which includes some great links to other Web sites and examples of strong branding:

Branding Your Organization through Your Website

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On a rather selfish note, one of the way's that I am working to build the brand of my organization is through the use of MySpace.com:
http://www.myspace.com/centraldallas


As well as Change.org:
http://change.org/nonprofit_page/nonprofit_home/47451


We're also using sites such as YouTube.com to show our videos: