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"Thanks so much for sharing these tips from my book! I also offer a free report with tips for generating publicity for a special event at http://www.nonprofitpublicity.com. Scroll to the bottom of the page and enter your name and e-mail address. You'll get an e-mail message with a link to the report."
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Thanks toi Logic+Emotion: Who Killed The Marketing Funnel? Accidental Marketers. for this amazing list of bloggers on the topic of marketing!
I am going to file this away under the "Blogs to Explore while Avoiding Work" category:
Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
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I received this announcement from DoGooderTV:
DoGooderTV is excited to announce that we're switching to a new web video provider beginning June 1st... This new and improved platform increases our ability to provide metrics and better services to everyone who is registered with DGTV.It's been a long time since I posted CDM's videos, but the process was fairly easy from what I recall (no more difficult than doing so through YouTube).
The NonProfit Times recently released this insightful answer to the question I often receive:
"Should my organization's CEO start writing a blog?"
I would respond, but everything that I have to say is here... along with some nice case studies:
The NonProfit Times
Blogging From The Top
Donors - and everyone else - get access to the boss
Want some inspiration for your blog? Read the Top 100 Blogs in the world here:
http://technorati.com/pop/blogs/
And yes, God help us all, there are even blogs about blogging:
Top 25 Blogs About Blogging
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Congrats to Mosaic Family Services for starting an organizational blog! This is a great way to promote the important work of your organization.
For those who don't know about Mosaic, download their latest newsletter here.
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Thanks to Katya for connecting us to Kivi and her blog, Bunches o’ Studies and Stats on Nonprofit Marketing. There are some powerful findings cited there.
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Thanks to the Donor Power Blog for this tag:
"We know we have, though our particular version adds the wrinkle of also not having any pants (we know, don't ask). If you have spent any time onstage -- and the stage doesn't have to be large; a seat in the corporate boardroom, or a room in which you are standing in front of a screen with a PowerPoint running behind you as you make a presentation to clients, or event an office where you are running through a well-rehearsed pitch to your boss for the raise you so richly deserve is more than large enough -- we can almost guarantee you've had some variation of it. As we mentioned in chapter 2, stage fright is a universal."My God, that was a long three sentences...
The Nonprofit Marketing Guide put together this nice 10-Point Basic Website Checklist for Nonprofits
Interesting article in onPhilanthropy, "The Museum Brand Footprint: The Art of Expansion." The article is aimed at museums with an eye towards how they can engage their local civic community so that they become a part of the city's larger brand; however, it also has some relevance for social service organizations ... particularly those in the middle of a significant project or capital campaign.
View the article here:
- Create a Facebook or MySpace page.
- Update the Wikipedia entry for your city to include you.
- Create a YouTube page.
- Open a Flickr account
.- Enhance the existing web site.
- Build a calendar of events.
- Start a Search Engine Marketing campaign.
- Create materials.
I am looking for a few good Wikipedians! It just came to our attention that Central Dallas Ministries has joined the world of Wikipedia. Check us out at:
http://en.wikipedia.org/wiki/Central_Dallas_Ministries 
If you know how to edit Wikipedia, could you help us by:
Welcome to everyone who attended my presentation at today's Community Board Institute session, "How to Build Relationships Using Electronic Communications."
If you would like a copy of the handout that I provided, click here 
.
If you want the actual PowerPoint that I used, either email me or ask for it in a comment below and I can send it to you via www.YouSendIt.com/
I would greatly appreciate your feedback on the session. Please comment below!
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Featuring the stories of some of our formerly homeless neighbors who now have housing through Central Dallas Ministries. This video debuted at the Urban Ministries Prayer Breakfast with Tom Leppert, the Mayor of Dallas.
This is the second year that we've presented a video at the Prayer Breakfast related to homelessness. Last year, when we were joined by the candidates for Mayor (including Tom Leppert), we presented this video that includes interviews of people who are still living on the streets.
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I thought that this was worth sharing:
Wild Apricot Blog : 10 Reasons Why Every Nonprofit Must Have a Blog
I had the wonderful experience of hearing Matt Frazier, CEO of the Pursuant Group, give a presentation at yesterday's meeting of the Dallas Chapter of the Association of Fundraising Professionals. Matt's company -- which he built as answer to the question "What's after email?" -- recently put together a video for CDM that you can watch here:
http://www.neighborstogethercdm.com/
He started his presentation by showing this amazing video, "Web 2.0 ... The Machine is Us/ing Us." I strongly encourage you to watch it here, or click play below.
I am definitely including this in my presentation at next week's Community Board Institute meeting. My presentation is going to be called "How to Build Relationships Using Electronic Communications." You can still register online here.
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Cultivating Donors Online: Becoming Donor-Centric
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Thanks to Larry James for giving me a copy of a fascinating article by Paul Sloan and Paul Kaihla of Business 2.0 Magazine called "Blogging for Dollars."
The article is actually from 2006, but still bears great relevance today. It is posted here through CNN Money, but I have also posted a portionbelow.
It's not just a hobby - some small sites are making big money. Here's how to turn your passion into an online empire.By Paul Sloan and Paul (Business 2.0) -- Michael Arrington is a partying kind of guy. While showing off his home in Atherton, Calif., he boasts about how he crammed 500 people into his one-acre backyard at a bash in February. Then there are the official parties, like the one he threw in mid-August at August Capital, a nearby venture firm. Arrington posted an open invitation on his website at 3 a.m. By sunrise, all 500 spots were taken; the onslaught of traffic crashed his site. "I knew it would be fast," says Arrington, who houses so many out-of-towners in his ranch home that he often isn't sure who's crashing on which mattress on which floor in which room.
Arrington, a 36-year-old entrepreneur behind a long list of unrecognizable startups, has suddenly become one of the rising stars of Silicon Valley. Why? The answer lies in TechCrunch, Arrington's blog about new technologies and companies. In the year since he launched the site, he has amassed such a strong following that he's become a go-to person for VCs and tech execs looking to leak corporate tidbits or announce news. More than 1.5 million readers regularly check out his site. But here's what gives Arrington real distinction: He's pulling in $60,000 in ad revenue every month. That's 10 times what the site was making earlier this year, which was when Arrington, convinced of the potentially monstrous riches ahead, quit his day job as president of a startup to blog full-time.
With Internet-like speed, blogs have gone from self-indulgent hobbies to flourishing businesses. Real businesses, with real revenue streams from real advertisers--not overhyped next big things with pick-a-number valuations based on selling out someday to some overenthusiastic big-media sugar daddy...
Sea Change Strategies, a fund-raising consulting company in Takoma Park, Md., just announed findings from a survey it conducted along with Convio, an Austin, Tex., company that provides Web-based software for nonprofit groups, and Edge Research in Arlington, Va., which does research and polling for nonprofit organizations.
The study finds that wealthy people want to increasingly give online, according to Philanthropy.com.
The survey was based on data from 3,443 donors who had made gifts of at least $1,000 to a single cause in the past 18 months and donated an average of more than $10,896 per year to charities.
Sixty-four percent of the donors were age 45 to 64, and 57 percent had incomes of at least $100,000. The donors’ names were provided by 23 organizations that represent an array of causes, including advocacy groups, health organizations, international relief groups, public television stations, and Christian ministries.
Among the key findings:
- Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable gifts online within the next five years.
- Fifty-six percent said that charities send too many e-mail messages, and 47 percent said they do not read as many messages from charities as they did in the past.
- Seventy-four percent said it’s inappropriate for a charity to obtain their e-mail address from a commercial database, while 82 percent said they don’t think it’s right for charities to send them messages about another organization.
- Ninety-two percent of donors like getting year-end tax receipts by e-mail, while 83 percent want to get electronic updates on a charity’s finances and spending. Seventy-four percent said e-mail messages are appropriate when notifying donors that it’s time to renew an annual gift or to explain how a donation has been spent.
- Eighty-one percent of donors dislike messages that take an urgent tone in seeking a repeat donation.
- Forty-six percent of donors said the charity’s messages do a good job of making them feel connected to the organization, whil 43 percent said the messages are well-written and inspiring.
As a follow-up to yesterday's blog, I found this fantastic piece by Kivi over at Nonprofit Communications called:
Thanks to Unfair Park, GiftHub and The Chronicle of Philanthropy for linking to my last post: Would you rather have one $100,000 donor or 2,000 $50 donors?
There are some interesting comments on those three blogs, and I encourage you to visit them for some perspective on what I hope will become an ongoing discussion in fundraising offices around the country:
"Are we pursuing the right donors?"
On the The Chronicle of Philanthropy blog, there was a comment from Susan Racanelli that stated the obvious: "healthy nonprofit needs both types of donors in the appropriate measure." I agree fully, and don't think that either I or the anonymous donor at
Don't Tell the Donor.org -- whose blog initially started this discussion -- intended to imply that an organization should intentionally choose between the two.
In reality, very few of us would turn down a six-figure gift or turn away 2,000 small donors. This was not the debate.
(Although I did enjoy finding the images of "Giants among us" at Worth1000.com).
What the aforementioned blogs were trying to portray were the considerations that fundraisers must make when pursuing either. There are some unique differences between how you sustain a relationship with a single, six-figure donor vs. a swarm of two-figure donors.
The real strength of any development program is, of course, its ability to sustain both.
I am currently working on my department's 2008 Strategic Plan as well as our 2008 Annual Operations Plan (AOP). One of the most crucial elements of these plans is that they work together: activities that are not tied to a broader strategy will not help a development department to achieve its goals, and strategies that are unrelated to the daily operations of a fundraising program are worth less than the ink they take up on the paper.
Here are some of the broad goals that I am considering including in this Strategic Plan:
