Katya's Non-Profit Marketing Blog

Today, two articles that show two sides of online fundraising.... the effective way to secure gifts, and the possible downsides of masking charity under "sensible shopping."

Katya's Non-Profit Marketing Blog: Asking for money online: what works?

AFP Blog: Recent News of Note: Experts worry about shopping for charity - Yahoo! News

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DISCUSSION: What are your thoughts on the best way to raise money online from the general public without compromising your brand or your long-term fundraising efforts?