Monday, June 4, 2007

Your Brand: Is it really in the details?

A few articles today about how you can build a strong brand for your organization:

Our friends at Donor Power Blog say "You are not the brand." For all of your work on ensuring consistent messaging, your donors develop their own version of your brand that is customized to themselves... and tapping into this brand is your strongest resource. The article also has some links to some "co-created" brands that engage their customers in an effective manner.

Meanwhile, Fundraising Success Magazine tells us "Why Integrating Fundraising and Awareness-Generating Media is Essential."

Fundraising Success also offers the following tips:

Tips for Improving Constituent Communications

Eight Ways to Raise Money and Keep Donors Happy

Seven Strategies for Building Meaningful Major-donor Relationships

Speaking of branding... this is an extremely powerful image from WWF that I could not help but show.