Expand your Brand
Interesting article in onPhilanthropy, "The Museum Brand Footprint: The Art of Expansion." The article is aimed at museums with an eye towards how they can engage their local civic community so that they become a part of the city's larger brand; however, it also has some relevance for social service organizations ... particularly those in the middle of a significant project or capital campaign.
View the article here:
- Create a Facebook or MySpace page.
- Update the Wikipedia entry for your city to include you.
- Create a YouTube page.
- Open a Flickr account
.- Enhance the existing web site.
- Build a calendar of events.
- Start a Search Engine Marketing campaign.
- Create materials.
http://www.onphilanthropy.com/site/News2?page=NewsArticle&id=7459
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