Monday, April 21, 2008

Expand your Brand

Interesting article in onPhilanthropy, "The Museum Brand Footprint: The Art of Expansion." The article is aimed at museums with an eye towards how they can engage their local civic community so that they become a part of the city's larger brand; however, it also has some relevance for social service organizations ... particularly those in the middle of a significant project or capital campaign.

  • Create a Facebook or MySpace page.

  • Update the Wikipedia entry for your city to include you.

  • Create a YouTube page.

  • Open a Flickr account
  • .
  • Enhance the existing web site.

  • Build a calendar of events.

  • Start a Search Engine Marketing campaign.

  • Create materials.
View the article here:

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