Saturday, May 10, 2008

Seth's Blog: Marketing the charity auction

Seth Godin's blogSeth's Blog: Marketing the charity auction cites how "The Robin Hood Foundation raised more than 24 million dollars at their last auction, because people competed to overpay."

The story the charity must tell is: "don't pay $19 for this twenty dollar bill, don't even pay $30, we need you to pay $40!" The satisfaction of overpaying (whether you overpay anonymously or in public) is what they sell, not a bargain.
More here:http://sethgodin.typepad.com/seths_blog/2008/05/marketing-the-c.html

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