3 rules to guide philanthropic companies

A nice article in CFO Magazine called "Best Intentions" offers three rules for "those on the cutting edge of what is now being called 'good corporate citizenship' (to) apply three rules to get the best out of their philanthropy:"

1. be good with what you're good at;
2. stick close to what matters to your business;
3. don't be afraid of turning a profit by doing good."

Read the full article here:
http://www.cfo.com/article.cfm/11954911/c_11991481?f=home_magazine