I recently blogged about a request from Fundraising Success for your input on how to get a second gift from donors.
Here is an article that the same source recently published that offers some good answers to their own question:
Five Things You Must Do to Ensure a Second Gift
The article is quite good, so I won't post it here. As a teaser, here are the main points:
- Prompt and thoughtful thank-you letters.
- New-donor welcome kits.
- Second gift appeal.
- Offer your strongest renewal appeals first.
- New-donor first-year anniversary campaign.