Five Things You Must Do to Ensure a Second Gift : FundRaising Success

The ecstatic feeling of gift renewal!

I recently blogged about a request from Fundraising Success for your input on how to get a second gift from donors.

Here is an article that the same source recently published that offers some good answers to their own question:

Five Things You Must Do to Ensure a Second Gift

The article is quite good, so I won't post it here. As a teaser, here are the main points:

1. Prompt and thoughtful thank-you letters.
   
2. New-donor welcome kits.
   
3. Second gift appeal.
   
4. Offer your strongest renewal appeals first.
   
5. New-donor first-year anniversary campaign.
   

Read the full article here:
http://www.fundraisingsuccessmag.com/story/story.bsp?sid=132470&var=story

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