Wednesday, April 22, 2009

UnTweetable: Twitter as Borg

Twitter Bird as BorgTwitter was launched in March 2006 (source: Wikipedia). Within two years, it had over 1,000,000 total users sending approximately 3,000,000 tweets per day (Source: source: TechCrunch).

Shockingly, over the past year, they have blown these numbers away. It is estimated that by the end of this month (April 2009), they will have over 420,000,000 unique visits per week (source: TechCrunch).

This is a mind-boggling speed of adaptation. The same source above estimates that the impact of Oprah's adoption alone brought 1,000,000 additional users to the site.

As I struggle to grasp the impact that Twitter will have on the communications efforts of nonprofit organizations, I draw back on my childhood understanding of rapid cultural sea change:

"We are the Borg. Lower your shields and surrender your ships. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service us. Resistance is futile."
Perhaps the attached photo-essay better explains my thoughts.

What do you think?