Google Grants - Free AdvertisingRead about the other resources here:
This might be the highest value item on this list. It’s also the most exclusive. Non-profit organizations meeting Google’s eligibility requirements may may apply for a grant to receive up to $10,000 of free Adwords advertising per month. Yes, that’s Ten Thousand dollars worth of advertising free for non- profits!
Adwords is Google’s advertising program. You bid on keywords to have your ads appear alongside search results for those keywords. It’s pay-per-click advertising, which means you only pay when someone clicks on your ad. In addition to targeting keywords you can exclude keywords or target your campaigns to specific geographic areas. Adwords is an effective way to advertise any size website.
Google Grants is not open to everyone, but most community organizations and advocacy groups should be eligible to apply. They also expect you to make use of the free account and may terminate it if you let it go dormant.
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