'Groundswell' Gains a Following - Advertising Age - Book Reviews

Here is an intereting article in Advertising Age about the aptly named book, "Groundswell: Winning in a World Transformed by Social Technologies," which serves as a "guide to (often misguided) marketers about how to go about setting up a groundswell strategy, they offer up the acronym POST:

• People. Are your customers interacting with social technologies? Which ones? How do they use them?
  
• Objective. What does a company hope to accomplish with a groundswell strategy?
  
• Strategy. How will those objectives be achieved?
  
• Technology. Which vendor or technology can help accomplish the goals?

Read the full article here:
http://adage.com/bookstore/post?article_id=128179

The book also has an accompanying blog here, which I found pretty well designed (which should not be surprising, considering the topic of their book):
http://blogs.forrester.com/charleneli/

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The Seven Faces of Philanthropy

I recently heard about this book and was intrigued by the title: The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (click for a nice review of it).

My friend Kimberly Humphries, Development Director for Irving Cares, forwarded these notes on the book to me (she credited Carole Rylander with connecting her to the book).

Let's take a look at these faces (the images are not from the book...just a few minutes on Google).

The Communitarian – Doing Good Makes Sense
If I’m going to help someone, it’s sure going to be my neighbors. We’ve got to stick together and make life for everyone here in the community just a little bit better.

The Devout – Doing Good is God’s Will
Thanks to the Almighty, I have the means to improve the lives of others. I believe God intends for me to help the deserving, those less fortunate than myself.



The Investor – Doing Good is Good Business
Giving only makes sense when everyone comes out winning. This way the positive relationships can continue to be positive and continue for a good long time. If I don’t consider the financial repercussions of giving, my charitable relationships will not be very strong for very long.


The Socialite – Doing Good is Fun
We all work together, my friends and I, to raise money for charity. When one of us decides to help a charity, that charity gets all of us. It’s a team effort.


The Repayer – Doing Good in Return
I was very successful, but I was never into giving to charity before. But after I found out someone in my family had received services from your organization, I became involved in funding organizations that help other people like my family was helped.


The Altruist – Doing Good Feels Right
For me to continue to grow as a compassionate person requires that I care. I have to care in a way that moves things forward. For me philanthropy is a process of personal development and a way to move things forward.



The Dynast – Doing Good is a Family Tradition
I never thought about it until I hit college. Charity was always what my family did. We just all grew up with discussions about it, with going to charity affairs, with people interested in issues.


Where do you see your donors faces?

[where: 75223]

Tomorrow: Book Club on Jonathan Kozol's 'Letters to a Young Teacher'

Thanks to the RELIGION Blog | The Dallas Morning News for writing about tomorrow's Urban Engagement Book Club on Jonathan Kozol's 'Letters to a Young Teacher.'

For more info about this free event, visit:
www.UrbanEngagment.org

The book club is an important outreach effort of Central Dallas Ministries. Held on the first Thursday of every month, the event gathers over 100 people from all walks of life: CDM donors, staff, clients and friends... hope to see you there!

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I'm it, and now you are

Thanks to the Donor Power Blog for this tag:

1. Pick up the nearest book.


2. Open to page 123.


3. Find the fifth sentence.


4. Post the next three sentences.


5. Tag five people, and acknowledge who tagged you.

For me, the book was "The Elements of Persuasion: Use of Storytelling to Pitch Better, Sell Faster and Win More Business" by Richard Maxwell & Robert Dickman. The book has been sitting on my desk for months, having been sent to me by the publishers in the hopes that I would review it.

I still plan to do that. Honestly. I just have this problem with finishing books... I start them all. Even great ones remain unfinished. Indeed, I would say that I have started some of the greatest books in the world -- and when and if I ever finish them, I will be a better man for it. Besides, Ardath Albee already wrote a fine review here.

But back to the task at hand.

Page 123 lies within Chapter Six -- Sticky Stories: Memory, Emotions and Markets.

After skipping five full sentences, here is what I have for the next three sentences:

"We know we have, though our particular version adds the wrinkle of also not having any pants (we know, don't ask). If you have spent any time onstage -- and the stage doesn't have to be large; a seat in the corporate boardroom, or a room in which you are standing in front of a screen with a PowerPoint running behind you as you make a presentation to clients, or event an office where you are running through a well-rehearsed pitch to your boss for the raise you so richly deserve is more than large enough -- we can almost guarantee you've had some variation of it. As we mentioned in chapter 2, stage fright is a universal."

My God, that was a long three sentences...

Anyway, TAG! YOU'RE IT! Since I was not really tagged by Jeff Brooks, creative director at Merkle, for this exercise... I am just openly tagging all of you.

Come on, Phil Cubeta, I bet you're up for it.
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