great PSA for Katy Trail

Thanks to Dave Gallman for putting together this great promo for one of my favorite spots in Dallas!

Friends of the Katy Trail (60 sec) from Producer: Dave Gallman on Vimeo.

Why do most nonprofit PSAs suck?

I sometimes wonder how much more effective nonprofit PSAs (Public Service Announcements) would be if they didn't take themselves so seriously.

Here is a nice example of a lo-fi commercial that spends more time laughing at itself than selling its product. The result? Something very viral that already has nearly a quarter-million views.

Sure, it's for a Cuban gynecologist who is now an American autosalesman... but why couldn't the neighborhood food pantry or city animal shelter have a similar tongue-in-cheek approach to fundraising? Why must philanthropy be so serious all the time?

Consider ways that you can help your donors to have a little fun. At a time like this, maybe that would go a lot further with them than the typical heavy-handed nonprofit doomsday message.

I'm just sayin'.

Enjoy:

How would Jesus raise money?

Powerful fundraising training from Mission Increase

Regardless of whether or not you are a person of faith, I think that you will respond to the powerful messages of Mission Increase.

I love the idea of moving from "Subtractional Giving" to "Transactional Giving" and then culminating with "Transformational Giving."

More here:
http://www.missionincrease.org/index.cfm?action=general.dspVideoTraining

Please take a few moments to watch.

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Woody Guthrie reborn?

Being a fundraiser doesn't mean much if you don't have a passion for your purpose. This video from Born Again American is a strong challenge for taking up the charge for rebuilding our country.

I encourage you to watch it on the original site, so that you can read the words as it plays:
http://www.bornagainamerican.org/

Or, watch it below.

The Other Side of Tina Fey

Who has not seen Tina Fey lambaste would-be VP Sarah Palin on Saturday Night Live?

We're all familiar with the brilliantly comedic side of Tina Fey, but Mercy Corps introduces us to another side of this amazing actress in their latest video here:

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