Why do most nonprofit PSAs suck?

I sometimes wonder how much more effective nonprofit PSAs (Public Service Announcements) would be if they didn't take themselves so seriously.

Here is a nice example of a lo-fi commercial that spends more time laughing at itself than selling its product. The result? Something very viral that already has nearly a quarter-million views.

Sure, it's for a Cuban gynecologist who is now an American autosalesman... but why couldn't the neighborhood food pantry or city animal shelter have a similar tongue-in-cheek approach to fundraising? Why must philanthropy be so serious all the time?

Consider ways that you can help your donors to have a little fun. At a time like this, maybe that would go a lot further with them than the typical heavy-handed nonprofit doomsday message.

I'm just sayin'.

Enjoy:

Officially Launched Site for Community Hunger Day

Community Hunger Day

CDM has officially launched the Web site for the 2008 Community Hunger Day here:
http://communityhungerday.org

I had the wonderful pleasure of being a daily part of this ministry from February 1, 2005 through the end of September, 2008 -- 1,338 days that changed the course of my faith and my life! I am forever grateful to this ministry, and for all that they are doing for our community.

I want to raise $1 for each day that I was here at the ministry: if I hit my goal, that will provide nearly 10,000 pounds of food to hungry families!

Please visit my page here:
http://communityhungerday.org/profile.asp?tpgid=59830874%20

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