Friday, July 6, 2007

Beware Publicity ... but also give me some!

Guidestar recently released a great article on the role of publicity/media in a major gifts effort... (with an important reminder about the costs and problems of relying on special events!)

GuideStar - News - Articles - Beware Publicity When Raising Big Gifts

So yes, publicity can be bad... but I have two initiatives that need some.

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The first is CDM's car donation program, which was just launched at:

www.CDMcars.com

Make your car a vehicle for change at CDMCars.com!


Unfortunately, when you Google "Central Dallas Car Donation," the site doesn't come up. CDM's own www.CentralDallasMinistries.org site appears, but this is below the national www.DonationLine.com site that we used to use. In order to get more "GoogleJuice" for our site, we need to get more publicity for CDMCars.com. If you have a blog or Web site, we would greatly appreciate you linking to this site!

(And if you have a car, truck, boat, RV or plane that you're not using... send it our way!)

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The second thing I need publicity for is to help get the word out about "Our Day to End Poverty: 24 Ways You Can Make a Difference", a great book from Criterion Ventures. I spent some time the other day speaking with the folks from Criterion about their book and how we might help get the word out about it... anything you could do to help pass on the word about this wonderful text would be greatly appreciated.

Know any Book clubs? Youth Groups? Service organizations? Please send them a link to this book, which is well worth reading.