Sandra Beckwith's book, "Publicity for Nonprofits. The author was kind (savvy?) enough to drop by and post this:
"Thanks so much for sharing these tips from my book! I also offer a free report with tips for generating publicity for a special event at http://www.nonprofitpublicity.com. Scroll to the bottom of the page and enter your name and e-mail address. You'll get an e-mail message with a link to the report."