Thursday, May 14, 2009

Why do most nonprofit PSAs suck?

I sometimes wonder how much more effective nonprofit PSAs (Public Service Announcements) would be if they didn't take themselves so seriously.

Here is a nice example of a lo-fi commercial that spends more time laughing at itself than selling its product. The result? Something very viral that already has nearly a quarter-million views.

Sure, it's for a Cuban gynecologist who is now an American autosalesman... but why couldn't the neighborhood food pantry or city animal shelter have a similar tongue-in-cheek approach to fundraising? Why must philanthropy be so serious all the time?

Consider ways that you can help your donors to have a little fun. At a time like this, maybe that would go a lot further with them than the typical heavy-handed nonprofit doomsday message.

I'm just sayin'.