Friday, June 12, 2009

Why is Social Media Important to a Brand?

Anna Farmery
Anna Farmery wants to engage your brand...
Thus asks Anna Farmery, Speaker/Social Media Coach and author of The Engaging Brand Blog (which was recently featured in a Nonprofit Blog Carnival).

She offers 5 main reasons why social media should be part of your organization's brand strategy:
  1. Social media can help bridge the gap inside a consumer's mindset of where they are now and where they want to be.
  2. Social media empower consumers to be advocates for your brand.
  3. Social media enable brands to communicate at all levels and to all emotions
  4. Social media engage consumers in a conversation that can help brands evolve.
  5. Social media -- particularly those with RSS (Really Simply Syndication) -- keep brands in their consumers lives.
Those are just summaries. Read her complete thoughts here:

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