Why is Social Media Important to a Brand?

Anna Farmery wants to engage your brand...

Thus asks Anna Farmery, Speaker/Social Media Coach and author of The Engaging Brand Blog (which was recently featured in a Nonprofit Blog Carnival).

She offers 5 main reasons why social media should be part of your organization's brand strategy:

1. Social media can help bridge the gap inside a consumer's mindset of where they are now and where they want to be.
2. Social media empower consumers to be advocates for your brand.
3. Social media enable brands to communicate at all levels and to all emotions
4. Social media engage consumers in a conversation that can help brands evolve.
5. Social media -- particularly those with RSS (Really Simply Syndication) -- keep brands in their consumers lives.

Those are just summaries. Read her complete thoughts here:

http://theengagingbrand.typepad.com/the_engaging_brand_/2009/05/why-is-social-media-important-to-a-brand.html

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This Month's Blog Carnival cites Raiser's Razor

May 2009 Nonprofit Blog Carnival includes Raiser's Razor

Thanks to Elizabeth Clawson at the Nonprofit Congress Blog for including my article, "State of the Sector: Welcome to Nonprofit 3.0," in this month's Nonprofit Blog Carnival.

I also encourage you to view the other posts:

• Alan Strand talks about the differences between the funder and the program. 
• Jake Seliger informs us of new grant money available through HUD 
• Peter Grandstaff supplies us with an amazing list of free resources. 
• Anna Farmery explains the importance of social media to branding. 
• Elisa Ortiz kindly reminds us what is important.

Thanks , as always, to Kivi Leroux Miller's Nonprofit Communciations Blog for leading this effort. 

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